Some companies stand out for their products or services. Others combine that with a commitment to transparency and ethical sourcing for the materials used to make their goods. The Rooted Company, headquartered in Irvine, California, falls into both categories.

The female-owned business founded by Jaana Woodbury and Amanda Bailey puts an emphasis on transparency with customers and developing cannabidiol (CBD) products that have been thoroughly researched, developed and tested. They’ve also been honored as one of the “Best Vegan CBD Tinctures” by Tenderly.

“We pride ourselves a lot on HOW we source. We did extensive research to find a CBD that not only allows for maximum absorption (water soluble) but is supported by science (nano emulsion technology),” said Woodbury, who serves as CEO for The Rooted Company.

“Our mission is to be transparent with our consumers and provide third party testing as well as QR codes per batch number (located at the bottom of the bottle). Ethically sourcing is really our disposition and we plan to stay committed to our integrity in that way.”

They’ve also been smart about how they’ve developed their products.

What The Rooted Company Does

The Rooted Company specializes in CBD wellness products. These products have non-detected THC, the chemical component that causes the “high” feeling. Instead, they are rich in the health benefits offered through CBD.

CBD is a chemical ingredient in marijuana and hemp that has started to make its way into the mainstream health products market. CBD is part of the first marijuana-associated drug ever approved by the Food and Drug Administration – a drug called Epidiolex that lessens the frequency and severity of certain types of epileptic seizures.

It’s also been advocated by athletes, celebrities and some researchers as a potential treatment for a variety of conditions. These include inflammation, chronic pain, anxiety and as a sleep aid. Even pet owners are seeing improvement when CBD is administered to their dogs.

At The Rooted Company, the focus is tincture and oil.

• CBD 30 ML Tincture. This product is designed to provide relief from anxiety, reduce inflammation or get a good night’s sleep. It can be mixed in a drink or taken sublingually one to two times per day.
• Grosso Lavender Hybrid Essential Oil 15 ML. This oil promotes a gentle calm and restful sleep. Sourced in Northern California and made through certified organic farming practices, this essential oil can be rubbed into the skin, taken orally or used in cooking.

What Sets The Rooted Company Apart

The Rooted Company goes beyond just creating products for wellness. They actively work to promote wellness and partner with dispensaries that focus on providing customers the best information to make informed decisions about their CBD products.

They put their commitment to wellness and recovery into action. Woodbury recently collaborated with Sesame Street and helped launch a Muppet to bring more awareness to addiction and families in recovery. Both Woodbury and Bailey have gone through recovery, where they both developed an interest in CBD.

“Amanda and I are also eight years sober from drugs and alcohol. Our own individual paths of recovery have really curated a love for alternate and natural options,” said Woodbury.

That’s one reason the two promote wellness beyond just their own products. As for The Rooted Company products, each must adhere to a list of standards. These include:

• Using organically grown hemp
• Kosher certified
• Halal certified
• Broad spectrum
• Non-detectable THC
• Water soluble
• Nano emulsion technology
• Third party tested
• Made in the U.S.

The company also has built a following through its online presence, reaching customers in 16 states. Their products also can be seen soon in holiday gift guides, and they recently were named one of the best vegan CBD tinctures by Medium.com.

Woodbury and Bailey are happy with the direction of the company. “We are providing more than just wellness products,” Woodbury said. “We are a company inviting others to really get back to their roots and foster wellness within.”