NBA legend Carmelo Anthony has taken a bold step beyond basketball by launching the Grand National Agency, a cannabis marketing agency, along with his brand, STAYME70. This venture highlights his deep-rooted commitment to promoting diversity and inclusion within the cannabis industry.

The Vision Behind Grand National Agency

The Grand National Agency is designed to empower cannabis brands that share Anthony’s vision for community upliftment and authenticity. Teaming up with experts like Jesce Horton, a pioneer in the cannabis space, and creative marketer Brandon Drew Jordan Pierce, Anthony aims to provide smaller, culturally relevant brands with the resources to thrive. The agency’s mission is to build a platform that amplifies the voices of minority-owned businesses and fosters meaningful change in an industry that has historically lacked diversity.

The STAYME70 Cannabis Brand

STAYME70, Anthony’s debut cannabis brand, is crafted with mindfulness and well-being in mind. The product line reflects Anthony’s ethos of staying grounded, offering strains that promote relaxation and focus. This launch also reflects his personal journey into the health benefits of cannabis, as he seeks to help reduce the stigma around the plant.

Championing Diversity and Social Impact

A significant focus of Anthony’s cannabis ventures is on creating opportunities for marginalized communities. Through partnerships with Black-owned dispensaries like Natural Wonders and Green Muse, the Grand National Agency is actively addressing the imbalance in minority ownership within the cannabis industry. This emphasis on social equity is further reflected in the company’s commitment to education and community building, striving to reshape the cannabis landscape in a way that is more inclusive.

Carmelo Anthony’s launch of the Grand National Agency and STAYME70 is more than a business move—it’s a movement aimed at elevating cannabis culture while championing diversity and social equity. With a commitment to providing authentic brands the tools they need to thrive, and by partnering with minority-owned businesses, Anthony is paving the way for a more inclusive and progressive cannabis industry. As Anthony continues his post-basketball career, his efforts in the cannabis space promise to create lasting positive impacts on both the industry and the communities it serves.